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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Brand Development

  • Housing Scheme Test

  • Reader Satisfaction

  • Global Advertising Campaign

  • Visitor Survey

  • Brand Development & Product Screening

  • Driving business growth

  • Product Development using Ethnography

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Audience Development Plan

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us