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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Brand Image Research

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Luxury In-store Display

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Affinities Partner

  • Reader Satisfaction

  • Strategic Brand Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Website Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Understanding Attrition

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Staff Surveys

  • Driving business growth

  • Visitor Survey

  • Brand Development

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Audience Development Plan

  • Representative panel building

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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