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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Brand Development

  • Product Development using Ethnography

  • Affinities Partner

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Visitor Survey

  • Housing Scheme Test

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Broker Relationship Survey

  • Understanding Attrition

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Website Development

  • Loyalty Scheme

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us