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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Staff Surveys

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Website Development

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Understanding Attrition

  • Representative panel building

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Loyalty Scheme

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Brand Image Research

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Driving business growth

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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