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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Developing marketing materials for new products

  • Driving business growth

  • Strategic Brand Development

  • Visitor Survey

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Brand Development

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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