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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Affinities Partner

  • Trade-off Pricing Research

  • New Expert Information Product

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Brand Image Research

  • International Satisfaction & Development

  • Website Development

  • Development of the Direct Offering

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Brand Development

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Audience Development Plan

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us