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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Luxury In-store Display

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Understanding Attrition

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Driving business growth

  • Brand Image Research

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Loyalty Scheme

  • Brand Development

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Representative panel building

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Engaging adults back into education

  • Broker Relationship Survey

  • Staff Surveys

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Website Development

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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