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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • International Satisfaction & Development

  • Luxury In-store Display

  • Affinities Partner

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Staff Surveys

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Brand Development

  • Representative panel building

  • Understanding Attrition

  • Visitor Survey

  • Development of the Direct Offering

  • Engaging adults back into education

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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