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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Driving business growth

  • Understanding Attrition

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Brand Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Strategic Brand Development

  • Visitor Survey

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • New Expert Information Product

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Website Development

  • Staff Surveys

  • Developing marketing materials for new products

  • Audience Development Plan

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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