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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • Website Development

  • Understanding Attrition

  • New Expert Information Product

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Strategic Brand Development

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Audience Development Plan

  • Affinities Partner

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Visitor Survey

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Brand Development

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Brand Image Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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