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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Visitor Survey

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Affinities Partner

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Representative panel building

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Driving business growth

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Brand Image Research

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Brand Development

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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