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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Visitor Survey

  • Affinities Partner

  • Brand Development & Product Screening

  • Staff Surveys

  • Housing Scheme Test

  • Development of the Direct Offering

  • Website Development

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Luxury In-store Display

  • Driving business growth

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Reader Satisfaction

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Representative panel building

  • Prototype Evaluation

  • Audience Development Plan

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Public Consultation - Waste

  • Plasterboard Packaging Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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