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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Understanding Attrition

  • Product Development using Ethnography

  • Engaging adults back into education

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Representative panel building

  • Compliance Mystery Shopping

  • Brand Development

  • Cathedral Visitor Survey

  • Staff Surveys

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Brand Image Research

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Affinities Partner

  • Website Development

  • Visitor Survey

  • Benchmarking Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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