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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Affinities Partner

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Website Development

  • Brand Image Research

  • Compliance Mystery Shopping

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Housing Scheme Test

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Brand Development

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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