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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • New Expert Information Product

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Brand Development

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Reader Satisfaction

  • Staff Surveys

  • Brand Image Research

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Loyalty Scheme

  • Website Development

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Audience Development Plan

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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