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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Representative panel building

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Audience Development Plan

  • Brand Development

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Visitor Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Website Development

  • Development of the Direct Offering

  • Brand Image Research

  • Prototype Evaluation

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Staff Surveys

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us