Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • New Expert Information Product

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Brand Image Research

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Engaging adults back into education

  • Audience Development Plan

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Website Development

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us