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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Representative panel building

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Brand Development

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Understanding Attrition

  • Loyalty Scheme

  • Driving business growth

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Website Development

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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