Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Strategic Brand Development

  • Representative panel building

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Audience Development Plan

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Brand Development

  • Tourism Focus Groups

  • Driving business growth

  • Website Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Affinities Partner

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us