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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Luxury In-store Display

  • International Satisfaction & Development

  • Driving business growth

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Brand Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Brand Image Research

  • Website Development

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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