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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Understanding Attrition

  • Brand Image Research

  • Representative panel building

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Website Development

  • Product Development using Ethnography

  • Housing Scheme Test

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Driving business growth

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Revitalising Existing Brand

  • Staff Surveys

  • Luxury In-store Display

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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