Skip navigation

Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Website Development

  • Reader Satisfaction

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Visitor Survey

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • New Expert Information Product

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Driving business growth

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us