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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Staff Surveys

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Visitor Survey

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Driving business growth

  • Developing marketing materials for new products

  • Brand Development

  • Website Development

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Loyalty Scheme

  • Prototype Evaluation

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us