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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Visitor Survey

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Brand Development

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Brand Development & Product Screening

  • New Expert Information Product

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Representative panel building

  • Website Development

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Broker Relationship Survey

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Brand Image Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us