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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Affinities Partner

  • Audience Development Plan

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Luxury In-store Display

  • Brand Image Research

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Global Advertising Campaign

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Website Development

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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