Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Website Development

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Brand Development

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Tourism Focus Groups

  • Prototype Evaluation

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Visitor Survey

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Affinities Partner

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Driving business growth

  • Brand Image Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us