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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Website Development

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Brand Development

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Luxury In-store Display

  • Public Consultation - Waste

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Driving business growth

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Understanding Attrition

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Competitor Mystery Shopping

  • Staff Surveys

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us