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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Affinities Partner

  • Luxury In-store Display

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Driving business growth

  • Brand Development & Product Screening

  • Audience Development Plan

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Reader Satisfaction

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Brand Development

  • Website Development

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us