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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Image Research

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Website Development

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Representative panel building

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Brand Development

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Staff Surveys

  • Developing marketing materials for new products

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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