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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Brand Image Research

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Representative panel building

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Prototype Evaluation

  • Staff Surveys

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Driving business growth

  • Broker Relationship Survey

  • Affinities Partner

  • Understanding Customer Pricing

  • Visitor Survey

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Brand Development

  • Audience Development Plan

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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