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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Affinities Partner

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Engaging adults back into education

  • Understanding Customer Pricing

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Brand Image Research

  • Communication: New and existing financial products

  • Brand Development

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Website Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Staff Surveys

  • Reader Satisfaction

  • Luxury In-store Display

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Visitor Survey

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us