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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding Attrition

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Website Development

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Loyalty Scheme

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Brand Image Research

  • Comms testing alongside NPD

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Engaging adults back into education

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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