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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Tourism Focus Groups

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Prototype Evaluation

  • Website Development

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Affinities Partner

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Staff Surveys

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Brand Image Research

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • New Expert Information Product

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us