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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Website Development

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Representative panel building

  • Brand Development

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Sports Facility Survey

  • Understanding Attrition

  • Luxury In-store Display

  • New Expert Information Product

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Brand Image Research

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Staff Surveys

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Development of the Direct Offering

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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