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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Brand Development

  • Affinities Partner

  • Tourism Focus Groups

  • Prototype Evaluation

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Image Research

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Website Development

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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