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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Brand Development

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Brand Image Research

  • Driving business growth

  • Affinities Partner

  • Sports Facility Survey

  • New Expert Information Product

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Luxury In-store Display

  • Staff Surveys

  • Visitor Survey

  • Engaging adults back into education

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us