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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Visitor Survey

  • Brand Development

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • New Expert Information Product

  • Housing Scheme Test

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Prototype Evaluation

  • Staff Surveys

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Website Development

  • Brand Image Research

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Competitor Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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