Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Loyalty Scheme

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Housing Scheme Test

  • Website Development

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Driving business growth

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Visitor Survey

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Representative panel building

  • Affinities Partner

  • Revitalising Existing Brand

  • Staff Surveys

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us