Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

  • Development of the Direct Offering

  • Loyalty Scheme

  • Brand Image Research

  • International Satisfaction & Development

  • Visitor Survey

  • Staff Surveys

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Website Development

  • Housing Scheme Test

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Driving business growth

  • Affinities Partner

  • Prototype Evaluation

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us