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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Staff Surveys

  • Website Development

  • Representative panel building

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Visitor Survey

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Brand Development

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Global Advertising Campaign

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Affinities Partner

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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