Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Driving business growth

  • Staff Surveys

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Attrition

  • Visitor Survey

  • Representative panel building

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • New Expert Information Product

  • Affinities Partner

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • International Satisfaction & Development

  • Strategic Brand Development

  • Development of the Direct Offering

  • Website Development

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Brand Development

  • Compliance Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us