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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Prototype Evaluation

  • Representative panel building

  • Staff Surveys

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Tourism Focus Groups

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Audience Development Plan

  • Housing Scheme Test

  • Development of the Direct Offering

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Reader Satisfaction

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Website Development

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Product Development using Ethnography

  • Brand Development

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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