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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Staff Surveys

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Brand Development

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Understanding Attrition

  • Audience Development Plan

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Public Consultation - Waste

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Affinities Partner

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Website Development

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us