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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Global Advertising Campaign

  • Brand Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Website Development

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Housing Scheme Test

  • Loyalty Scheme

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Affinities Partner

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Broker Relationship Survey

  • Brand Image Research

  • Brand Development & Product Screening

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us