Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Brand Image Research

  • Audience Development Plan

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Website Development

  • Luxury In-store Display

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • Public Consultation - Waste

  • Prototype Evaluation

  • Affinities Partner

  • Brand Development

  • Visitor Survey

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us