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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Visitor Survey

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Representative panel building

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Affinities Partner

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Brand Development

  • Strategic Brand Development

  • Engaging adults back into education

  • Tourism Focus Groups

  • Driving business growth

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Loyalty Scheme

  • Website Development

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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