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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Global Advertising Campaign

  • Website Development

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • New Expert Information Product

  • Product Development using Ethnography

  • Affinities Partner

  • Engaging adults back into education

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Representative panel building

  • Cathedral Visitor Survey

  • Visitor Survey

  • Brand Image Research

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Brand Development

  • Audience Development Plan

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us