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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Reader Satisfaction

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Website Development

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Broker Relationship Survey

  • New Expert Information Product

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Brand Development

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Affinities Partner

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Global Advertising Campaign

  • Development of the Direct Offering

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us