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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Image Research

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Luxury In-store Display

  • Brand Development

  • Understanding Attrition

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Driving business growth

  • Global Advertising Campaign

  • Sports Facility Survey

  • Representative panel building

  • New Expert Information Product

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Affinities Partner

  • Staff Surveys

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us