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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Prototype Evaluation

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Representative panel building

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • New Expert Information Product

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Visitor Survey

  • Affinities Partner

  • Website Development

  • Communication: New and existing financial products

  • Driving business growth

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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