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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • New Expert Information Product

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Driving business growth

  • Brand Development

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Strategic Brand Development

  • Brand Image Research

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Audience Development Plan

  • Affinities Partner

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us