Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Strategic Brand Development

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Website Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Housing Scheme Test

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Affinities Partner

  • Communication: New and existing financial products

  • Brand Development

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Visitor Survey

  • Sports Facility Survey

  • Engaging adults back into education

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Revitalising Existing Brand

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us