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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Affinities Partner

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Engaging adults back into education

  • Brand Image Research

  • Website Development

  • Product Development using Ethnography

  • Reader Satisfaction

  • Representative panel building

  • Global Advertising Campaign

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Visitor Survey

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Luxury In-store Display

  • Understanding Attrition

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Understanding Local Business Needs

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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