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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Visitor Survey

  • Global Advertising Campaign

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Affinities Partner

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Staff Surveys

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us