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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Staff Surveys

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Visitor Survey

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Housing Scheme Test

  • New Expert Information Product

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Brand Development

  • Understanding Customer Pricing

  • Understanding Attrition

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Luxury In-store Display

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Representative panel building

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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