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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Brand Image Research

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Affinities Partner

  • Reader Satisfaction

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Staff Surveys

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Driving business growth

  • Representative panel building

  • Help Desk Mystery Shopping

  • Website Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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