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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Luxury In-store Display

  • Engaging adults back into education

  • Prototype Evaluation

  • Housing Scheme Test

  • Public Consultation - Waste

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Brand Image Research

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Brand Development

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Affinities Partner

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us