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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Representative panel building

  • Communication: New and existing financial products

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Website Development

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Visitor Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Prototype Evaluation

  • Housing Scheme Test

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Driving business growth

  • Public Consultation - Waste

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Affinities Partner

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Product Development using Ethnography

  • Understanding Attrition

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Loyalty Scheme

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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