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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Affinities Partner

  • Luxury In-store Display

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • Driving business growth

  • Website Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Product Development using Ethnography

  • Visitor Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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