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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Tourism Focus Groups

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Sports Facility Survey

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Brand Development

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Luxury In-store Display

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Driving business growth

  • Website Development

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us