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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Communication: New and existing financial products

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Affinities Partner

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Brand Image Research

  • Luxury In-store Display

  • Product Development using Ethnography

  • Visitor Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • International Satisfaction & Development

  • Brand Development

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Driving business growth

  • Prototype Evaluation

  • Engaging adults back into education

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Reader Satisfaction

  • Strategic Brand Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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