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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Brand Development

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Broker Relationship Survey

  • Reader Satisfaction

  • Website Development

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Audience Development Plan

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • New Expert Information Product

  • Loyalty Scheme

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us