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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Representative panel building

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Audience Development Plan

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Website Development

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Engaging adults back into education

  • Visitor Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Tourism Focus Groups

  • Understanding Attrition

  • Brand Image Research

  • Affinities Partner

  • Brand Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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