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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Brand Development

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Affinities Partner

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Audience Development Plan

  • Driving business growth

  • Global Advertising Campaign

  • Website Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Loyalty Scheme

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us