Skip navigation


Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Brand Image Research

  • New Expert Information Product

  • International Satisfaction & Development

  • Representative panel building

  • Product Development using Ethnography

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Visitor Survey

  • Strategic Brand Development

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Brand Development

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Website Development

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Prototype Evaluation

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us