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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Engaging adults back into education

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Driving business growth

  • Audience Development Plan

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Visitor Survey

  • Understanding Attrition

  • Broker Relationship Survey

  • Website Development

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Prototype Evaluation

  • Brand Image Research

  • Comms testing alongside NPD

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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