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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Audience Development Plan

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Representative panel building

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Attrition

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Brand Development

  • Sports Facility Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Brand Image Research

  • Loyalty Scheme

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • New Expert Information Product

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Affinities Partner

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Public Consultation - Council Tax

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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