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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Website Development

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Brand Development

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Understanding Attrition

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Visitor Survey

  • Driving business growth

  • Staff Surveys

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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