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Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Housing Scheme Test

  • Affinities Partner

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Representative panel building

  • Developing marketing materials for new products

  • Brand Development

  • International Satisfaction & Development

  • Audience Development Plan

  • Engaging adults back into education

  • Public Consultation - Waste

  • New Expert Information Product

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Staff Surveys

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Website Development

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Brand Image Research

  • Loyalty Scheme

  • Sports Facility Survey

  • Reader Satisfaction

  • Luxury In-store Display

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us