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Business-to-Business

Researching business partners and competitors is not necessarily the same as researching consumer groups

Find the right wavelength to rearch business customers, experts and professionals

It takes specialist skill to reach your business customers and partners. You need to communicate that you respect their valuable time and you need talk to them in their own language and on their own terms. We have a field force trained to do this and the tool kit to enable you to reach even difficult targets in business communities. Once we've helped you to frame the right questions and collected the data, we provide insight into how to turn the information into marketing initiatives you can really implement.

Case Studies

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Engaging adults back into education

  • Loyalty Scheme

  • Strategic Brand Development

  • Staff Surveys

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Visitor Survey

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Website Development

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Prototype Evaluation

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Affinities Partner

  • Representative panel building

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Driving business growth

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Understanding Attrition

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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