Synthetic data is the grown ups version of what researchers call mock data. It’s grown up because it’s no longer simply numbers that fit within set parameters. It can mimic the responses given by a particular profile, set of demographics or behavioural traits so it resembles real data and not just random numbers. So it’s got a bit clever, but is it clever enough?

Governments around the world are wrestling to formulate regulation to control harmful and toxic content appearing on social media and poisoning the hearts and minds of their populations and civil society. Last month Australia took the bold move to require social media companies to take ‘reasonable steps’ to prevent users under the age of 16 to hold accounts with them. While this may support parents to contain the amount of harmful exposure their children are subjected to, one cannot help drawing parallels with the efforts of King Canute and the effectiveness his efforts may have had. Perhaps regulators should seek a solution to the problems of controlling harmful online content by looking at the problem differently… (3-4 mins)

It's time for brands to get serious about their data protection obligations if they want to offer customers a personalised experience.

Workshops often play a central role forare a key way organisations to ensure collaboration and consensus on decision making and implementation. Sometimes these activities can only be entrusted to key internal stakeholders but it’s worth considering the value and support that well qualified external facilitators can bring.

Once again Phoenix MRC are Race Passion sponsors in the 2024 1000Miglia in Italy. This year Team Phoenix will be hosting a Low Chassis 1930 Invicta in the race. Well, it’s called a race but the current 1000Miglia is as much a pageant as a race. The thing that probably elevates the 1000Miglia from other modern road rallies is the pageantry. Italians love motor cars and they embrace the 1000Miglia with all their hearts.

We're delighted to be corporate Race Passion Sponsors for this year's Mille Miglia, known as "The most beautiful race in the world". Additionally, Team Phoenix will have two cars running in the rally itself, a 1951 Jaguar Mark VII driven by our own Chief Executive, Susan Owen with her husband Ian and a 1955 Jaguar XK140 driven by Charles and Nicholas Owen, her sons. Susan first drove the Mille Miglia in 2016 in the same XK140.

Follow them in this year's rally on the official Mille Miglia rally website from 13 -17 June as they make their way on the 1000 mile rally route between Brecia and Rome, Italy.

Find out more about SME Companies' Employee Benefits Attitudes and Practices.

Until recent years, buying formal benefits for employees was mostly the realm of larger companies but now smaller companies have begun to realise that offering employees benefits in addition to just salary can be a win-win, a better way to remunerate employees and a way to help the company prosper, too. Through the research we wanted to understand what motivated smaller companies to invest in benefits and considered all kinds, both informal benefits like flexible working and more formal, contractual benefits like medical plans and income protection.

How can organisations embrace change, develop and improve leadership and decision-making behaviours that will embed customer-centricity and compelling customer experience into their DNA?

Shiny new tablets brighten up Phoenix MRC's interviewers' day!