Developing a Customer Culture
Posted 9th June 2017 | Category: News
Relevance and responsiveness to customers are increasingly viewed as key measures of success for marketing efforts, representing the new path to ROI that senior leaders are tasked to deliver. Winning and keeping customers is more and more about listening, understanding changing market conditions and customer intent, then responding quickly, relevantly, and profitably.
Now there is a validated tool, called the Market Responsiveness Index (MRI) , that enables the CEO and other senior executives to benchmark their level of customer-centric culture against a global database.
Click here to read the full article by Stuart Crawford-Browne as published in cmo.com in June 2017
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