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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Strategic Brand Development

  • Public Consultation - Waste

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Development of the Direct Offering

  • Visitor Survey

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Product Development using Ethnography

  • Loyalty Scheme

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Sports Facility Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us