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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Sports Facility Survey

  • Loyalty Scheme

  • Understanding Attrition

  • Product Development using Ethnography

  • Representative panel building

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Strategic Brand Development

  • Staff Surveys

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Driving business growth

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Luxury In-store Display

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us