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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Prototype Evaluation

  • Sports Facility Survey

  • New Expert Information Product

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Brand Development

  • Understanding Local Business Needs

  • Visitor Survey

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Staff Surveys

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Tourism Focus Groups

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us