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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Audience Development Plan

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Website Development

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Representative panel building

  • Competitor Mystery Shopping

  • Visitor Survey

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Driving business growth

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

  • Strategic Brand Development

  • Brand Development

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • International Satisfaction & Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us