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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Website Development

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • New Expert Information Product

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Brand Development

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Visitor Survey

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us