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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Sports Facility Survey

  • Staff Surveys

  • Driving business growth

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Brand Development

  • Affinities Partner

  • Website Development

  • Housing Scheme Test

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Loyalty Scheme

  • Audience Development Plan

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Luxury In-store Display

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us