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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • New Expert Information Product

  • Housing Scheme Test

  • Strategic Brand Development

  • Visitor Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Representative panel building

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Staff Surveys

  • Prototype Evaluation

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Website Development

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Brand Development

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Driving business growth

  • Loyalty Scheme

  • Understanding Customer Pricing

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us