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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Staff Surveys

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Strategic Brand Development

  • Product Development using Ethnography

  • Driving business growth

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Housing Scheme Test

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Development of the Direct Offering

  • New Expert Information Product

  • International Satisfaction & Development

  • Representative panel building

  • Developing marketing materials for new products

  • Audience Development Plan

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Understanding Attrition

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Brand Image Research

  • Website Development

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us