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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Audience Development Plan

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Staff Surveys

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Brand Development

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Affinities Partner

  • New Expert Information Product

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Website Development

  • Reader Satisfaction

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us