Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Website Development

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Development & Product Screening

  • Driving business growth

  • Understanding Attrition

  • Visitor Survey

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Public Consultation - Waste

  • Representative panel building

  • Affinities Partner

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Brand Development

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Staff Surveys

  • Brand Image Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us