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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Website Development

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Driving business growth

  • Public Consultation - Waste

  • Visitor Survey

  • Brand Image Research

  • New Expert Information Product

  • International Satisfaction & Development

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Brand Development

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Reader Satisfaction

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us