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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Affinities Partner

  • Prototype Evaluation

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Understanding Attrition

  • Tourism Focus Groups

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Brand Image Research

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Website Development

  • Brand Development

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us