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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Brand Development

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Sports Facility Survey

  • Tourism Focus Groups

  • Driving business growth

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Representative panel building

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Broker Relationship Survey

  • Website Development

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Development of the Direct Offering

  • Engaging adults back into education

  • Staff Surveys

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Visitor Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us