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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Loyalty Scheme

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Website Development

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Developing marketing materials for new products

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Representative panel building

  • Brand Development

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Visitor Survey

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Affinities Partner

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Image Research

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Audience Development Plan

  • Driving business growth

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us