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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Understanding Attrition

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Website Development

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • New Expert Information Product

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Visitor Survey

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Staff Surveys

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Brand Development

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Public Consultation - Waste

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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