Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Broker Relationship Survey

  • Brand Development

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Representative panel building

  • Website Development

  • Product Development using Ethnography

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Audience Development Plan

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Engaging adults back into education

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Affinities Partner

  • Sports Facility Survey

  • Staff Surveys

  • Luxury In-store Display

  • Driving business growth

  • Compliance Mystery Shopping

  • Brand Image Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us