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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Sports Facility Survey

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Affinities Partner

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Brand Development

  • Website Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Development of the Direct Offering

  • New Expert Information Product

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Brand Image Research

  • Product Development using Ethnography

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us