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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Staff Surveys

  • Prototype Evaluation

  • Representative panel building

  • Brand Development

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Website Development

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Brand Image Research

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Sports Facility Survey

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Driving business growth

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us