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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Brand Development

  • Luxury In-store Display

  • Strategic Brand Development

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Prototype Evaluation

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Audience Development Plan

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Website Development

  • Representative panel building

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Driving business growth

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us