Skip navigation

Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Visitor Survey

  • Understanding Customer Pricing

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Tourism Focus Groups

  • Website Development

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Brand Development

  • Brand Image Research

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Representative panel building

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • New Expert Information Product

  • Audience Development Plan

  • Global Advertising Campaign

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us