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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Help Desk Mystery Shopping

  • Website Development

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Brand Image Research

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Representative panel building

  • Staff Surveys

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Visitor Survey

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Brand Development

  • Strategic Brand Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Audience Development Plan

  • Reader Satisfaction

  • New Expert Information Product

  • Developing marketing materials for new products

  • Affinities Partner

  • Understanding Attrition

  • Driving business growth

  • Sports Facility Survey

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us