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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Staff Surveys

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Strategic Brand Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • International Satisfaction & Development

  • Website Development

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Understanding Attrition

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Brand Image Research

  • Audience Development Plan

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Product Development using Ethnography

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us