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Product Development,  NPD  & Pricing Research

Let your customers help you get your new products right.

Create better products with your customers

Whether it is fine tuning product specifications, identifying product strengths and weaknesses, selecting product variants or testing customer response for price sensitivity or volume estimates, we can provide the research solution you need.

We provide insights that will help you discover and understand what those customers expect and want. From ideation, concept evaluation & testing, to virtual and physical product placements and clinics, we'll use traditional qualitative and quantitative techniques alongside mathematical modelling techniques like perceptual mapping, conjoint and Van Westendorp, emerging technologies, ethnography and co-creation techniques as most appropriate to your brand and your target market.

Case Studies

  • Visitor Survey

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Public Consultation - Waste

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Affinities Partner

  • International Satisfaction & Development

  • Driving business growth

  • Audience Development Plan

  • Trade-off Pricing Research

  • Brand Image Research

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Development of the Direct Offering

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Strategic Brand Development

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Brand Development

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Website Development

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • New Expert Information Product

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us