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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Brand Development

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Website Development

  • Strategic Brand Development

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Housing Scheme Test

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Brand Image Research

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us