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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Driving business growth

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Reader Satisfaction

  • Brand Development

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Visitor Survey

  • Website Development

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Representative panel building

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Loyalty Scheme

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding Local Business Needs

  • Affinities Partner

  • Engaging adults back into education

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us