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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sports Facility Survey

  • Understanding Attrition

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Website Development

  • Communication: New and existing financial products

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Audience Development Plan

  • Reader Satisfaction

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Staff Surveys

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Affinities Partner

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Brand Development

  • New Expert Information Product

  • Strategic Brand Development

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us