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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Prototype Evaluation

  • New Expert Information Product

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Affinities Partner

  • Website Development

  • Housing Scheme Test

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Global Advertising Campaign

  • Staff Surveys

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us