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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Visitor Survey

  • Broker Relationship Survey

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Plasterboard Packaging Research

  • Affinities Partner

  • Compliance Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Sports Facility Survey

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Website Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us