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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Housing Scheme Test

  • Sports Facility Survey

  • Driving business growth

  • Product Development using Ethnography

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Luxury In-store Display

  • New Expert Information Product

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Website Development

  • Understanding Attrition

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Representative panel building

  • Brand Image Research

  • Audience Development Plan

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us