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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Tourism Focus Groups

  • Reader Satisfaction

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Understanding Attrition

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Brand Image Research

  • Strategic Brand Development

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Visitor Survey

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Representative panel building

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Sports Facility Survey

  • Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us