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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Visitor Survey

  • Global Advertising Campaign

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Driving business growth

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Representative panel building

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Affinities Partner

  • Staff Surveys

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Website Development

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Audience Development Plan

  • Housing Scheme Test

  • Brand Development

  • Understanding Customer Pricing

  • Luxury In-store Display

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us