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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Staff Surveys

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Brand Image Research

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Brand Development

  • International Satisfaction & Development

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding Attrition

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Reader Satisfaction

  • New Expert Information Product

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Representative panel building

  • Website Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us