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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Brand Development

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Sports Facility Survey

  • Website Development

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Driving business growth

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Engaging adults back into education

  • Loyalty Scheme

  • Strategic Brand Development

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Visitor Survey

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Audience Development Plan

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us