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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Brand Development

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • Luxury In-store Display

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Brand Image Research

  • Broker Relationship Survey

  • Affinities Partner

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Visitor Survey

  • Prototype Evaluation

  • Reader Satisfaction

  • Website Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us