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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Visitor Survey

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Website Development

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Brand Image Research

  • Communication: New and existing financial products

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Luxury In-store Display

  • Audience Development Plan

  • New Expert Information Product

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Affinities Partner

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Housing Scheme Test

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us