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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • International Satisfaction & Development

  • Website Development

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Staff Surveys

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Representative panel building

  • Understanding Local Business Needs

  • Audience Development Plan

  • Affinities Partner

  • Broker Relationship Survey

  • Prototype Evaluation

  • Sports Facility Survey

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Mixed Media Advertising Analysis

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us