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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Loyalty Scheme

  • Visitor Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Communication: New and existing financial products

  • Staff Surveys

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Website Development

  • Brand Image Research

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Brand Development

  • Representative panel building

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Prototype Evaluation

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us