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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Visitor Survey

  • Staff Surveys

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Understanding Attrition

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Website Development

  • Affinities Partner

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Driving business growth

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development

  • Global Advertising Campaign

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • New Expert Information Product

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us