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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • New Expert Information Product

  • Loyalty Scheme

  • Strategic Brand Development

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Representative panel building

  • Understanding Customer Pricing

  • Website Development

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Staff Surveys

  • Brand Image Research

  • Development of the Direct Offering

  • Luxury In-store Display

  • Global Advertising Campaign

  • Affinities Partner

  • Brand Development

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Driving business growth

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us