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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Staff Surveys

  • Engaging adults back into education

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Prototype Evaluation

  • International Satisfaction & Development

  • Driving business growth

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Brand Development

  • Brand Image Research

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Website Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us