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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Brand Development

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Brand Image Research

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Driving business growth

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Affinities Partner

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Staff Surveys

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us