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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Brand Image Research

  • New Expert Information Product

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Audience Development Plan

  • Driving business growth

  • Housing Scheme Test

  • Reader Satisfaction

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Visitor Survey

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Website Development

  • Plasterboard Packaging Research

  • Staff Surveys

  • Strategic Brand Development

  • Understanding Attrition

  • Development of the Direct Offering

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us