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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Driving business growth

  • Tourism Focus Groups

  • Reader Satisfaction

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Trade-off Pricing Research

  • Audience Development Plan

  • Visitor Survey

  • Affinities Partner

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Brand Development

  • Brand Image Research

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Understanding Attrition

  • Broker Relationship Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Website Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Developing marketing materials for new products

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us