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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Representative panel building

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Visitor Survey

  • International Satisfaction & Development

  • Engaging adults back into education

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Brand Development

  • Luxury In-store Display

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Website Development

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Affinities Partner

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Attrition

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us