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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Representative panel building

  • Affinities Partner

  • Public Consultation - Waste

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Brand Image Research

  • Brand Development

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Staff Surveys

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us