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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Global Advertising Campaign

  • Engaging adults back into education

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Website Development

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Brand Development

  • Public Consultation - Waste

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us