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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Brand Development

  • Comms testing alongside NPD

  • Affinities Partner

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Representative panel building

  • Staff Surveys

  • Product Development using Ethnography

  • Reader Satisfaction

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Understanding Local Business Needs

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Engaging adults back into education

  • Broker Relationship Survey

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Driving business growth

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Public Consultation - Waste

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us