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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Prototype Evaluation

  • Loyalty Scheme

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Website Development

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Engaging adults back into education

  • New Expert Information Product

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Brand Image Research

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Visitor Survey

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Development

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Plasterboard Packaging Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us