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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Brand Development

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Brand Image Research

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Staff Surveys

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Audience Development Plan

  • Strategic Brand Development

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Representative panel building

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Affinities Partner

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Understanding Attrition

  • Luxury In-store Display

  • Prototype Evaluation

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Visitor Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Driving business growth

  • Product Development using Ethnography

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us