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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Affinities Partner

  • Communication: New and existing financial products

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Representative panel building

  • Brand Image Research

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • New Expert Information Product

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Visitor Survey

  • Website Development

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Engaging adults back into education

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Driving business growth

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us