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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • New Expert Information Product

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Sports Facility Survey

  • Affinities Partner

  • Brand Development

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Driving business growth

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Cathedral Visitor Survey

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us