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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Brand Image Research

  • Website Development

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Audience Development Plan

  • Visitor Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Staff Surveys

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Affinities Partner

  • Prototype Evaluation

  • Public Consultation - Waste

  • Reader Satisfaction

  • Understanding Attrition

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us