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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Brand Image Research

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Staff Surveys

  • Representative panel building

  • Affinities Partner

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Driving business growth

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Visitor Survey

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Luxury In-store Display

  • Website Development

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us