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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • New Expert Information Product

  • Representative panel building

  • Affinities Partner

  • Development of the Direct Offering

  • Website Development

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Audience Development Plan

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Reader Satisfaction

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Brand Development

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us