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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Brand Development

  • Affinities Partner

  • Understanding Attrition

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Website Development

  • Loyalty Scheme

  • Reader Satisfaction

  • Driving business growth

  • Audience Development Plan

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Sports Facility Survey

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Staff Surveys

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Understanding Local Business Needs

  • Comms testing alongside NPD

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us