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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding Attrition

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Representative panel building

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Driving business growth

  • Visitor Survey

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • New Expert Information Product

  • International Satisfaction & Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Brand Development

  • Housing Scheme Test

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Website Development

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Prototype Evaluation

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us