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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Brand Development

  • Understanding Local Business Needs

  • Understanding Attrition

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Representative panel building

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Product Development using Ethnography

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Loyalty Scheme

  • Development of the Direct Offering

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Staff Surveys

  • Driving business growth

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Developing marketing materials for new products

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us