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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding Attrition

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Visitor Survey

  • Developing marketing materials for new products

  • Website Development

  • Staff Surveys

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Brand Development

  • Development of the Direct Offering

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us