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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Brand Image Research

  • Staff Surveys

  • Driving business growth

  • Representative panel building

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Website Development

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Public Consultation - Waste

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us