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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Housing Scheme Test

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Staff Surveys

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Tourism Focus Groups

  • Engaging adults back into education

  • Website Development

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Brand Development

  • Sports Facility Survey

  • Product Development using Ethnography

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Brand Image Research

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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