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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Development of the Direct Offering

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Audience Development Plan

  • Loyalty Scheme

  • Engaging adults back into education

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Driving business growth

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Website Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Brand Image Research

  • Luxury In-store Display

  • Brand Development

  • Sports Facility Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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