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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Brand Development

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Audience Development Plan

  • International Satisfaction & Development

  • Website Development

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Engaging adults back into education

  • Loyalty Scheme

  • Public Consultation - Waste

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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