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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Strategic Brand Development

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Brand Development

  • Website Development

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Representative panel building

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Staff Surveys

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Image Research

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • New Expert Information Product

  • Revitalising Existing Brand

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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