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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Staff Surveys

  • Engaging adults back into education

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Driving business growth

  • Audience Development Plan

  • Brand Image Research

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Website Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Visitor Survey

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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