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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Website Development

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Understanding Local Business Needs

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • New Expert Information Product

  • Affinities Partner

  • Prototype Evaluation

  • Loyalty Scheme

  • Sports Facility Survey

  • Brand Development

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Housing Scheme Test

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Staff Surveys

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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