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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Affinities Partner

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Driving business growth

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Luxury In-store Display

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Brand Development

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Brand Image Research

  • Sports Facility Survey

  • Understanding Attrition

  • Website Development

  • Visitor Survey

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Staff Surveys

  • Trade-off Pricing Research

  • Representative panel building

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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