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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Website Development

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Audience Development Plan

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Affinities Partner

  • Brand Image Research

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Staff Surveys

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • New Expert Information Product

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Driving business growth

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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