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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Audience Development Plan

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Website Development

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Staff Surveys

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Strategic Brand Development

  • Prototype Evaluation

  • Reader Satisfaction

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Driving business growth

  • Understanding Attrition

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Visitor Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Sports Facility Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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