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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Representative panel building

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Staff Surveys

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Driving business growth

  • Website Development

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Brand Development

  • Understanding Attrition

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Brand Image Research

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Understanding Customer Pricing

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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