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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Audience Development Plan

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Brand Development

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Representative panel building

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Housing Scheme Test

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Engaging adults back into education

  • New Expert Information Product

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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