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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Affinities Partner

  • Brand Image Research

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Driving business growth

  • Housing Scheme Test

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Staff Surveys

  • Website Development

  • Broker Relationship Survey

  • Brand Development

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Engaging adults back into education

  • Audience Development Plan

  • Loyalty Scheme

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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