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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Affinities Partner

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Audience Development Plan

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Engaging adults back into education

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development

  • New Expert Information Product

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Staff Surveys

  • Loyalty Scheme

  • Product Development using Ethnography

  • Luxury In-store Display

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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