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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Brand Image Research

  • Audience Development Plan

  • Visitor Survey

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Website Development

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Brand Development

  • Product Development using Ethnography

  • Loyalty Scheme

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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