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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Development of the Direct Offering

  • Audience Development Plan

  • Website Development

  • Engaging adults back into education

  • Visitor Survey

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Global Advertising Campaign

  • Housing Scheme Test

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Loyalty Scheme

  • Prototype Evaluation

  • Driving business growth

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Luxury In-store Display

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Brand Image Research

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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