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It takes a mindset that's open to seeing and respecting cultural differences.

Understanding when 'Oui' means 'Non'

Not everyone 'gets' international research. With an international team of researchers, Phoenix MRC is well placed and experienced in tuning in to differences across boundaries. From the Far East, across Europe to the Americas we have the expertise to carry out research and turn the findings from around the world into insights you can understand and implement internationally.

Case Studies

  • Trade-off Pricing Research

  • Understanding Attrition

  • Loyalty Scheme

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Affinities Partner

  • Luxury In-store Display

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Representative panel building

  • Reader Satisfaction

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Development of the Direct Offering

  • Staff Surveys

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • New Expert Information Product

  • Housing Scheme Test

  • Brand Image Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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