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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Brand Development

  • Driving business growth

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Brand Image Research

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Affinities Partner

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Representative panel building

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Understanding Attrition

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Visitor Survey

  • Audience Development Plan

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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