Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Competitor Mystery Shopping

  • Staff Surveys

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Housing Scheme Test

  • Affinities Partner

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Development

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Driving business growth

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us