Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Affinities Partner

  • Representative panel building

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Brand Development

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Driving business growth

  • Broker Relationship Survey

  • Understanding Attrition

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Staff Surveys

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Visitor Survey

  • Brand Image Research

  • Engaging adults back into education

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • New Expert Information Product

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us