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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • International Satisfaction & Development

  • Reader Satisfaction

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Website Development

  • Broker Relationship Survey

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Staff Surveys

  • Affinities Partner

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Representative panel building

  • Product Development using Ethnography

  • Brand Development

  • Sports Facility Survey

  • Driving business growth

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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