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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Representative panel building

  • Audience Development Plan

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • New Expert Information Product

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Driving business growth

  • Understanding Attrition

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • International Satisfaction & Development

  • Brand Development

  • Benchmarking Mystery Shopping

  • Website Development

  • Staff Surveys

  • Visitor Survey

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Brand Image Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us