Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Audience Development Plan

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Luxury In-store Display

  • Website Development

  • Understanding Attrition

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Brand Development

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us