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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Understanding Local Business Needs

  • New Expert Information Product

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Staff Surveys

  • Representative panel building

  • Broker Relationship Survey

  • Brand Image Research

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Reader Satisfaction

  • Brand Development

  • Audience Development Plan

  • Luxury In-store Display

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Website Development

  • Public Consultation - Waste

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us