Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Engaging adults back into education

  • International Satisfaction & Development

  • Reader Satisfaction

  • Staff Surveys

  • Representative panel building

  • Affinities Partner

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Website Development

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Driving business growth

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Luxury In-store Display

  • Understanding Attrition

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Image Research

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us