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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Brand Image Research

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Visitor Survey

  • Engaging adults back into education

  • Communication: New and existing financial products

  • New Expert Information Product

  • Driving business growth

  • Representative panel building

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Prototype Evaluation

  • Housing Scheme Test

  • Staff Surveys

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us