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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Website Development

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Audience Development Plan

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Understanding Attrition

  • Representative panel building

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Driving business growth

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Affinities Partner

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us