Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Representative panel building

  • Brand Development & Product Screening

  • Brand Image Research

  • Product Development using Ethnography

  • Visitor Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Luxury In-store Display

  • Driving business growth

  • Public Consultation - Council Tax

  • Website Development

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Public Consultation - Waste

  • Broker Relationship Survey

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Brand Development

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • Staff Surveys

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us