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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Audience Development Plan

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Website Development

  • Prototype Evaluation

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Representative panel building

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Reader Satisfaction

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • New Expert Information Product

  • Driving business growth

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Affinities Partner

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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