Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Reader Satisfaction

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Brand Image Research

  • Staff Surveys

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Driving business growth

  • Luxury In-store Display

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Website Development

  • Brand Development

  • Housing Scheme Test

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Affinities Partner

  • Public Consultation - Waste

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us