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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Visitor Survey

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Strategic Brand Development

  • International Satisfaction & Development

  • Website Development

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Affinities Partner

  • Broker Relationship Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Driving business growth

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Public Consultation - Waste

  • Sports Facility Survey

  • Tourism Focus Groups

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Global Advertising Campaign

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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