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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Visitor Survey

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Strategic Brand Development

  • Broker Relationship Survey

  • Website Development

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Prototype Evaluation

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Staff Surveys

  • International Satisfaction & Development

  • Brand Development

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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