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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • New Expert Information Product

  • Audience Development Plan

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Loyalty Scheme

  • Housing Scheme Test

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Brand Development

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Staff Surveys

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Visitor Survey

  • Representative panel building

  • Developing marketing materials for new products

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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