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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Strategic Brand Development

  • Public Consultation - Waste

  • Staff Surveys

  • Engaging adults back into education

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Representative panel building

  • Tourism Focus Groups

  • Website Development

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Understanding Customer Pricing

  • New Expert Information Product

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us