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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Housing Scheme Test

  • Affinities Partner

  • Reader Satisfaction

  • Driving business growth

  • Brand Development

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Website Development

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Understanding Attrition

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Brand Image Research

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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