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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Satisfaction & Development

  • Sports Facility Survey

  • Understanding Attrition

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Trade-off Pricing Research

  • Driving business growth

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Loyalty Scheme

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Website Development

  • Strategic Brand Development

  • Tourism Focus Groups

  • New Expert Information Product

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Reader Satisfaction

  • Engaging adults back into education

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Staff Surveys

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Visitor Survey

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Brand Image Research

  • Brand Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us