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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • New Expert Information Product

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Brand Development

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Staff Surveys

  • Driving business growth

  • Strategic Brand Development

  • Affinities Partner

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Website Development

  • Visitor Survey

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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