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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Representative panel building

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Visitor Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Staff Surveys

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Brand Development

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Website Development

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Brand Image Research

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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