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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Affinities Partner

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • New Expert Information Product

  • Representative panel building

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Website Development

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Reader Satisfaction

  • Luxury In-store Display

  • Strategic Brand Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Development

  • Understanding Attrition

  • Engaging adults back into education

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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