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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Audience Development Plan

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Luxury In-store Display

  • New Expert Information Product

  • Website Development

  • Driving business growth

  • Affinities Partner

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Strategic Brand Development

  • Housing Scheme Test

  • Sports Facility Survey

  • Brand Development

  • Public Consultation - Waste

  • Visitor Survey

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Developing marketing materials for new products

  • Tourism Focus Groups

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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