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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Website Development

  • Trade-off Pricing Research

  • Visitor Survey

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Sports Facility Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Understanding Attrition

  • Engaging adults back into education

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Brand Image Research

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Staff Surveys

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Driving business growth

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Brand Development

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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