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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Driving business growth

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Website Development

  • Audience Development Plan

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Representative panel building

  • New Expert Information Product

  • Understanding Attrition

  • Brand Development

  • Visitor Survey

  • Broker Relationship Survey

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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