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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Housing Scheme Test

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Reader Satisfaction

  • Website Development

  • Strategic Brand Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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