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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Staff Surveys

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Representative panel building

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Visitor Survey

  • Brand Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Reader Satisfaction

  • Understanding Attrition

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Affinities Partner

  • Sports Facility Survey

  • Prototype Evaluation

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Website Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us