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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Loyalty Scheme

  • Prototype Evaluation

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Visitor Survey

  • Product Development using Ethnography

  • Brand Image Research

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Website Development

  • International Satisfaction & Development

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Luxury In-store Display

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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