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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Representative panel building

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • International Satisfaction & Development

  • Loyalty Scheme

  • Brand Image Research

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Website Development

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Strategic Brand Development

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Understanding Customer Pricing

  • Understanding Attrition

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Affinities Partner

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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