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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Engaging adults back into education

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Visitor Survey

  • New Expert Information Product

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Tourism Focus Groups

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Brand Development

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Website Development

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Brand Image Research

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Affinities Partner

  • Audience Development Plan

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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