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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Website Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • New Expert Information Product

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Brand Image Research

  • Brand Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Visitor Survey

  • Representative panel building

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Affinities Partner

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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